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Whether you’re just getting started or you’re looking for an upgrade, shopping for skincare can be daunting. With a dizzying array of products, regimens, and ingredients out there, a lot of guys never make the leap, or just stick with something they picked off the shelf years ago.

Which is unfortunate, because for most men a well-formulated cleanser and moisturizer can deliver a huge impact on the look and feel of their skin, without requiring a ton of time or effort. The straightforward and effective solution men want calls for high-performance fundamentals, not complicated regimens. So that’s what we created.

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If you look under the hood, a lot of skincare products for men are pretty generic formulation-wise, favoring low prices and masculine branding over high-efficacy ingredients. And since most of us aren’t staying up to date with the latest innovations in skincare, we go along with it.

With Como we wanted to do things differently. We formulated our products from the ground up, bringing together a set of ingredients acclaimed by clinical researchers and skincare aficionados alike. If Niacinamide, Ceramides, Hyaluronic Acid, Vitamin E, Squalane and Algae Extract don’t mean much to you, that’s okay. But feel free to ask the skin guru in your life – because these are top shelf ingredients no matter how deep in the skincare game you are, and you’d be hard pressed to get them into your routine without three or more products.

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Unless you’re blessed with perfect skin, at some point you’ve probably experienced dryness, flakiness, rough texture and acne. These issues are the result of skin imbalances brought on by our genetic predisposition, our environment, and the skincare products we use (or don’t use). While you can’t easily control your genetics or your environment, you can make the most of what you’ve got with the right skincare routine.

A lot of cleansers are simply too aggressive for your face, employing harsh chemical blends and scrubbing beads that open the door to dryness, irritation and acne from unwanted bacteria. Rather than resorting to brute force, our cleanser preserves and supports the natural skin barrier to maximize moisture retention and seal out external pollutants.

To finish the job, our moisturizer goes above and beyond your typical lotion. In addition to nourishing the skin with softening and smoothing ingredients, it delivers a potent serving of antioxidants that repair and protect the skin, reduce discoloration, and fight off acne.

The result? Softer, smoother and consistently hydrated skin. Improved skin tone. And a reduction in the appearance of blemishes.